Greens Farms Capital and Landon Capital Partners invest in iMemories to take home film and photo scanning to the next level

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– An investment group keen to lead the next stage of growth for an industry-leading company –

SCOTTSDALE, Ariz., February 15, 2022 /PRNewswire/ — Greens Farms Capital LLC and Landon Capital Partners LLC have invested in the high-growth home film and photo scanning and storage industry by partnering with best-in-class leader iMemories. The experienced investment group recognized a significant market opportunity by partnering with iMemories, which leads an industry positioned for impressive growth with over 8 billion home movies and 1 trillion photos to digitize.

Greens Farms Capital and Landon Capital Partners Invest in iMemories to Take Home Movie Digitization to the Next Level

iMemories is an innovative technology-driven company that converts analog film and video tape, photo prints, negatives and slides into a modern digital format, enabling individuals to share their digitized memories with anyone on any what kind of device. While the company converts analog memories to USB and DVD, the main service is to make the memories available for streaming and storage in the iMemories Cloud. The company prides itself on having achieved the highest customer satisfaction rating in the industry due to its exceptional customer experience, seamless process, high quality scanning, and flawless receipt and return history. security of valuable originals to more than one million customers.

“We are proud to partner with Greens Farms Capital and Landon Capital Partners to take iMemories to the next level,” said iMemories Founder and CEO. Marc Rukavina. “There is enormous potential in our industry, and their involvement will help us capitalize on opportunities, support new growth and further solidify our reputation as an industry leader. Our new investment partners have a successful history of working closely with owner-entrepreneurs, and look forward to the future of iMemories with them on our team.”

“This is an important milestone for the future of iMemories and an exciting time for our industry,” said iMemories President and COO. Steve Krel. “This monumental partnership will provide us with the resources to continue to innovate and grow for anyone who wants to rekindle family memories from generations past and preserve new memories for generations to come. We are grateful for our new relationship with Greens Farms Capital and Landon Capital Partners, and can’t wait to see where it takes us.”

iMemories strongly differentiates itself from its competitors, offering customers the ability to easily view their digitized memories on any phone, tablet, computer or TV via the iMemories app. Its modern yet simple approach is unique in the industry and monetized by fees for scanning service and subscriptions for cloud-based streaming and storage.

“We immediately became interested in iMemories after realizing the huge opportunity in the home film and photo scanning industry, and seeing their clear technological advantage over others in the industry,” said the founder. of Greens Farms Capital. Michael B. Kessler. “They have perfected the process for customers from start to finish and are committed to delivering an extraordinary level of quality and service. We are excited to support the iMemories team in their next stage of growth.”

“iMemories has always been a powerful force in the market, reinventing the way consumers preserve and share their most treasured possessions – their memories,” said Chris Sullivan, Managing Partner of Landon Capital. “They are essentially the Netflix of family memories, streaming videos and photos to all devices, with competitors only offering DVDs to customers. Their innovative and forward-thinking mentality combined with our business expertise should be a combination winner.”

Investors Bank provided debt financing for the transaction; Lowenstein SandlerLatham & Watkins and Mazars United States advised Greens Farms Capital and Landon Capital Partners, while JEGI CLARITY and Osborn Maledon recommended iMemories.

Questions about the new investment partnership can be directed to iMemories Founder and CEO Marc Rukavina at [email protected]

About Greens Farms Capital LLC:

Greens Farms Capital LLC (“Greens Farms Capital”) is a Westport, ConnecticutNew York-based private equity firm, backed by Landon Capital Partners, that makes control and non-control investments in lower middle market companies. Greens Farms Capital seeks to invest and create value in established companies active in business services, software and technology, and media and marketing services. The company takes a long-term, partnership-focused investment approach and provides structural flexibility to meet the needs of business owner entrepreneurs. The flexible capital solutions provided by Greens Farms Capital are used to fund growth initiatives, add-on acquisitions, and majority and minority recapitalizations. The company relies on management teams to make day-to-day operational decisions and supports them with strategic resources to accelerate growth and profitability by leveraging knowledge of best practices, experiences with former companies portfolio and industry contacts. For more information, please visit https://www.greensfarmscapital.com/.

About Landon Capital Partners:

Landon Capital Partners (“LCP”) is the direct private equity investment group of the Landon family and their selected family office co-investment partners. LCP invests in middle market private equity opportunities primarily in United States. Their mission is to seek out, acquire and manage lower-middle market private equity buyouts, targeting opportunities to control stakes in companies with $5 at $20 million of EBITDA. LCP’s preferred investment targets exhibit a high percentage of recurring revenue and high free cash flow conversion and seek to leverage LCP’s flexible approach to partnership and long-term growth orientation. LCP started its activities in 2015 and has offices in Boston and London. For more information, please visit https://www.landoncapital.com.

About iMemories:

iMemories has been digitizing analog memories since 2005 and has since led an industry focused on preserving and sharing a lifetime of memories. They are able to take old home movies on 8mm, Super 8 and VHS, as well as photo prints, negatives and slides, and digitize them in pristine quality so they will last for generations to come. Their innovative app allows customers to view and share memories on any device, organize them, and add to them over time. Their customer-centric team is based in Scottsdale, Ariz., where they have digitized over 35 million memories to date. For more information, please visit https://www.imemories.com.

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