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If you weren’t fully on the edge of streaming entertainment by 2019, the 2020 pandemic has likely changed that. Streaming entertainment is now an integral part of life for most Americans, and streaming companies – from Amazon to Netflix, Disney + to HBO Max – are reaping the rewards of our investment.
According to Victoria Mendoza, CEO and media expert at MediaPeanut, âVideo streaming services were all winners during the pandemic that began in 2020, when lockdowns and health restrictions were like death sentences for theaters. But in 2021, the streaming landscape has grown astronomically, with many companies entering streaming services with a wide range of entertainment shows and movie offerings.
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Live streaming matures
In 2021, live streaming increased 13%, said Stephen Curry, CEO of CocoSign.
âLive content increased viewing time by 27% compared to video,â said Curry. âIGTV has become the most popular live streaming platform, Netflix has taken the lead in video streaming in the United States and YouTube has dominated free access video streaming platforms. “
Kings of streaming
It’s no surprise to anyone that Netflix continues to maintain itself with the highest number of subscribers. According to data from MediaPeanut, Netflix had 214 million subscribers worldwide in the third quarter and earned an estimated $ 28.63 billion in 2021.
Netflix may have started out humbly as a simple DVD-by-mail service, but it has since grown into perhaps the biggest player in the streaming market, and it continues to host award-winning originals – such as “Squid Game,” “Cobra Kai” and “Stranger Things”.
In 2021, Netflix and Amazon Prime were the âclear winners,â Mendoza said. “The two media giants have experienced steady ascent with their ability to retain subscribers, despite the emergence of new players and new exclusive film and series offerings.”
Amazon Prime has more than 175 million members using its streaming service and has made around $ 110.8 billion from streaming alone, according to the latest data from MediaPeanut.
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HBO Max and Disney +
But if we’re going to talk about success stories in streaming, Mendoza said that new HBO Max and Disney + players “are considered streaming winners in 2021 because, despite the challenges in content releases, their numbers seem to be increasing. In addition, both streaming services are competitively priced, which maintains high retention. ”
At the end of the third quarter, HBO and HBO Max had 69 million subscribers worldwide, or 45.2 million domestic subscribers. Disney + had 118 million subscribers worldwide.
Apple TV and Hulu
Although Apple TV had fewer new releases in 2021, Mendoza said that “many Apple TV + loyalists are sticking with the brand, as shown by improving churn from 15% to 9% during the first two quarters “. The “Ted Lasso” directed by Jason Sudekis has certainly led viewers to the network.
Hulu also remained a competitor, with 39.7 million VOD (Video on Demand / SVOD) subscribers and 4 million Live TV + subscribers, Mendoza said.
The biggest losers
There were a lot of services that struggled.
âOne obvious loser is Peacock,â Mendoza said, âand other ad-supported video-on-demand services, which have struggled to engage with other streaming services without any blockbuster content for them. attract subscribers. ”
Peacock had 54 million users in the second quarter.
âAd-supported video is problematic,â she said, âas they also have to contend with large-scale online advertising platforms like YouTube and Facebook for these income-generating placements. “
Further, Curry said: “Britbox and BBC have not achieved the expected gains as they have had to merge content into larger services and pull out of the industry.”
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