The MCU Made Thor A Rare Fantasy Hit


“Thor” helped kick off the summer season on May 6, 2011. It did so with a pretty solid bang, taking in $65.7 million in its opening weekend – good enough for the No. beating Universal’s “Fast Five,” which entered its second weekend. The film held up reasonably well in the coming weeks, setting it up for a great national tour that wrapped up in late August. In total, the fourth MCU movie grossed $181 million domestically and $268.2 million internationally for a total of $449.3 million against a reported production budget of $150 million.

Now, by today’s MCU standards, that number doesn’t look that great. But the fact that a fantasy film helmed by a then largely unknown actor managed to triple its production budget while other huge hits like ‘Pirates of the Caribbean: On Stranger Tides’, ‘Bridesmaids’ and ‘The Hangover Part II were in theaters is impressive, given that the God of Thunder had nothing else to hold for mainstream audiences at the time. This movie managed to sell itself, especially when paired with the promise of something bigger to come the following summer. It’s also worth pointing out that “Thor” made $95 million from Blu-ray and DVD sales, illustrating that the ancillary revenue market was much better a decade ago.

That success, in turn, helped set up ‘The Avengers’ for a record-breaking run in 2012, as well as ‘Thor’ becoming a successful single-player franchise in its own right, with the series recently passing the 2 billion mark. dollars in the world. thanks to the first returns of “Love and Thunder”. Not only that, but Hemsworth’s Hammer God became the first MCU hero to have four solo films under his belt. It all stems from a relatively humble fantasy/superhero movie that proved the MCU could safely explore different genres on its way to becoming an all-encompassing multimedia giant.


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