Tim Hortons has announced that it will open a new generation of restaurants – drive-thru stores only in New York State this year. In addition to new non-dining locations, the chain also announced an update to its in-restaurant dining design. The “next generation” restaurant will be 1,600 square feet with a 24-seat dining room.
The new restaurants are designed for an even more convenient customer experience with a drive-thru-only model that maximizes drive-thru efficiency and speed of service so you can get your morning brew hassle-free. The new design also works seamlessly with the Tim Hortons app which allows customers to pre-order for pickup, earn rewards points for free items and access exclusive weekly offers.
The drive-thru-only store will include VIP mobile order parking spaces and a mobile pick-up shelf. The drive-thru-only store menu will be replaced with what is described as “simplified”. It will offer energy drinks, refreshments, frozen capsules, donuts, Timbits, breakfast sandwiches and coffee. Jay Pritchett, Chief Marketing Officer, Tim Hortons US, said:
Our guests want great service, high-quality coffee and food, and they want to feel safe when they visit Tim Hortons® restaurants. Our new restaurant design offers all this and more. We have innovated the interior of our restaurant to offer a designated mobile order pick-up area. We also provide a welcoming and comfortable atmosphere for customers who choose to dine and spend time in our restaurants.
The first Tim Hortons drive-thru only will open this summer in West Virginia. Eight more drive-thru-only restaurants will open in New York, Ohio and Michigan in 2022.